Thursday, March 29, 2012

Helvetica Writing Assignment

     The typeface Helvetica originated from Switzerland in 1957. It's original name, Helveticia (Latin for "Switzerland") was eventually changed to Helvetica (Latin for "The Swiss").  Through time, this typeface brought to popularity a design style known as "Swiss Design".  Other design movements that were discussed in the movie included Modernism, Postmodernism, and Grunge.  Examples of Helvetica can be seen everywhere, as the typeface is used for displaying things such as advertisement posters, public signs, company logos, etc.  The movie also included interviews of several designers and their personal opinions on Helvetica.  Below are some examples of their work:

Wim Crouwel
 
Matthew Carter

Massimo Vignelli
Rick Poynor
Through watching Helvetica, I have learned much more about the concept of typefaces and different fonts, and how they are perceived differently by every individual.  I find it intriguing how all these various fonts are presented in public, and how much detail goes into the many things that are often overlooked.


Monday, March 19, 2012

Color Theory Part C

In this unit we studied and analyzed the concept of color theory.  In terms of pigment generated colors, Red, Yellow, and Blue are the three primary colors.  In terms of light generated colors, Red, Blue, and Green are the primary colors.  Secondary colors are created when primary colors are mixed with one another: for example, mixing blue and yellow creates green.  Tertiary colors are created by mixing primary colors with secondary colors: for example, red-orange or blue green. In an aditive color model, the three primary colors of light overlap to create white.  In a pigment generated subtractive color model, the three primary colors overlap to create black.  Color has very intriguing effects on human psychology and the way we perceive things.  For example, the color blue has a tendency to take away one's appetite/hunger, while the color pink tends to convey a sense of soothing tranquility. We learned that colors can change in appearance in relation to one another. For example, if the color red is next to white, it appears more vivid and intense than if it were displayed next to a different color.  We also  learned that a greyscale image is one that is made up of only black and white, while a monotone image has tints and shades of one color.

Greyscale image example:

Monotone image example: 
Complimentary color image example: 

Color Theory pt. B: Palette

Color Theory pt. A: Color Wheel

Wednesday, February 29, 2012

Career Locker Job Research

Job Title: Restaurant Manager
Job Description: Restaurant managers are responsible for the day-to-day operation of restaurants, clubs and eateries
Job Activities: Manage supplies, equipment, budgets, staff, and menus.  Hire, train, and supervise employees
Education Needed: College degree plus work experience
Career Pathway: Restaurants and Food/Beverage Services
Salary Range: $37,950 per year
Interest in Job: I am interested in this job because I enjoy serving customers and can work efficiently under pressure


Job Title: Financial Counselor
Job Description: Financial counselors help people decide how to use their money wisely. They work with people who need to learn how to spend more carefully and with people who have money to invest for future profits.
Job Activities: Interview people who want to get out of debt. Help people decide how to use their money. Work with people who have money to invest
Education Needed: Have a bachelor's degree
Career Pathway: Securities and Investments
Salary Range: $60,230 per year
Interest in Job: I find this job interesting because I have good communication skills and enjoy helping people make decisions that can impact their lives


Job Title: Dietitian
Job Description: Dietitians develop nutritional programs to help prevent illness by promoting healthy eating habits. They supervise the preparation and service of meals, and teach people about their dietary needs to help them incorporate these recommendations into their daily eating habits
Job Activities: Promote healthy eating, may supervise food prep.  Work with patients, clients, doctors, nurses, and food service workers.  Use computers to help plan meals
Education Needed: Have a bachelor's degree, plus internship
Career Pathway: Therapeutic Services 
Salary Range: $42,630 per year
Interest in Job: I find this job interesting because I used to struggle maintaining a sustainable diet and healthy lifestyle.  I want to help people overcome their struggles.