Type Face: Aku

Helvetica Writing Assignment

     The typeface Helvetica originated from Switzerland in 1957. It's original name, Helveticia (Latin for "Switzerland") was eventually changed to Helvetica (Latin for "The Swiss").  Through time, this typeface brought to popularity a design style known as "Swiss Design".  Other design movements that were discussed in the movie included Modernism, Postmodernism, and Grunge.  Examples of Helvetica can be seen everywhere, as the typeface is used for displaying things such as advertisement posters, public signs, company logos, etc.  The movie also included interviews of several designers and their personal opinions on Helvetica.  Below are some examples of their work:

Wim Crouwel

 

Matthew Carter

Massimo Vignelli

Rick Poynor

Through watching Helvetica, I have learned much more about the concept of typefaces and different fonts, and how they are perceived differently by every individual.  I find it intriguing how all these various fonts are presented in public, and how much detail goes into the many things that are often overlooked.

Typography Poster

Gif Animation: OH S@#&!!!

Color Theory Part C

In this unit we studied and analyzed the concept of color theory.  In terms of pigment generated colors, Red, Yellow, and Blue are the three primary colors.  In terms of light generated colors, Red, Blue, and Green are the primary colors.  Secondary colors are created when primary colors are mixed with one another: for example, mixing blue and yellow creates green.  Tertiary colors are created by mixing primary colors with secondary colors: for example, red-orange or blue green. In an aditive color model, the three primary colors of light overlap to create white.  In a pigment generated subtractive color model, the three primary colors overlap to create black.  Color has very intriguing effects on human psychology and the way we perceive things.  For example, the color blue has a tendency to take away one's appetite/hunger, while the color pink tends to convey a sense of soothing tranquility. We learned that colors can change in appearance in relation to one another. For example, if the color red is next to white, it appears more vivid and intense than if it were displayed next to a different color.  We also  learned that a greyscale image is one that is made up of only black and white, while a monotone image has tints and shades of one color.

Greyscale image example:

Monotone image example: 

Complimentary color image example: 

Color Theory pt. B: Palette

Color Theory pt. A: Color Wheel

GIF Assignment Part A: Face

Sugar Skull

Design Exercises