The typeface Helvetica originated from Switzerland in 1957. It's original name, Helveticia (Latin for "Switzerland") was eventually changed to Helvetica (Latin for "The Swiss"). Through time, this typeface brought to popularity a design style known as "Swiss Design". Other design movements that were discussed in the movie included Modernism, Postmodernism, and Grunge. Examples of Helvetica can be seen everywhere, as the typeface is used for displaying things such as advertisement posters, public signs, company logos, etc. The movie also included interviews of several designers and their personal opinions on Helvetica. Below are some examples of their work:
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| Wim Crouwel |
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| Matthew Carter |
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| Massimo Vignelli |
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| Rick Poynor |
Through watching Helvetica, I have learned much more about the concept of typefaces and different fonts, and how they are perceived differently by every individual. I find it intriguing how all these various fonts are presented in public, and how much detail goes into the many things that are often overlooked.
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